Summer and beer
Summer Campaign
Ecobier is a beer from São Paulo, sold and distributed in the north coast region of Santa Catarina. Our client had exclusive distribution, and his pain was that the customer needed to ask for this beer in bars and restaurants.
The solution was to create a brand and packaging exposure campaign, based on the concept of recyclable packaging.
Nature of SC
Tourism, the main time to distribute beer in the region, exists to take advantage of the natural beauty of the Santa Catarina coast. So we combined the brand's concept with the reason why tourists come to the coast.
Brand exposure
With the right strategy, the brand and packaging became known so that they could be requested by tourists. Aarte brought the natural beauty of the coast into the client's packaging, completing the concept.
Campaign
The campaign started early, with initial phases to prepare bars and restaurants to order stock of Ecobier. The trousseau included a release, radio, billboards, bus doors, POS material, and on the internet there were social networks, digital and programmatic actions and sweepstakes and giveaways.
